Resume
Shana Oshinskie
shana.oshin@gmail.com | 848.482.1751
Digital Director | Sen. Mark R. Warner | Washington, DC | November 2021-Present
Led digital strategy across eight platforms simultaneously, managing a rigorous short-form and long-form video strategy from end-to-end; writing copy for text-first platforms; coordinating livestreams; drafting and sending e-newsletters; and staging, shooting, and editing images and footage on a DSLR camera.
Achieved significant audience growth by leveraging analytics and platform-specific strategy, increasing Instagram followers by 244%, YouTube subscribers by 1,532%, and Facebook followers by 45%, while launching and growing Bluesky (93.8K followers) and Threads (129K followers) from zero. In the past year alone, generated 93 million Facebook impressions, 28.4 million Instagram views, and 12.3 million YouTube views.
Built and led the office’s influencer engagement strategy, securing interviews with dozens of leading digital creators to expand audience reach and engage new constituencies.
Responded to reporter inquiries and coordinated and staffed interviews with traditional media, including network TV hits.
Drafted press releases, floor speeches, and quotes for traditional media.
Staffed the Senator on multi-day travel around Virginia, capturing, editing, and publishing content in real time from the road, while simultaneously pitching reporters and staffing gaggles in all of Virginia’s 8 media markets.
Led the complete redesign of the Senator’s website, partnering with vendors and internal stakeholders to improve usability, accessibility, and constituent engagement for millions of Virginians.
Design Associate | CAP Action | Washington, DC | July 2020-October 2021
Design policy-based stills and GIFs for CAP Action’s 1.7 million+ followers, implementing data-driven design insights
Create logos, graphics, and style guidelines for 3 email newsletters
Serve as deputy lead on the rebranding project for the full organization, executing and rolling out an entirely new visual scheme for CAP and CAP Action
Graphic Design Intern | Creative Studio, Southwest Airlines | Dallas, TX | May 2019 - August 2019
Designed ads, digital signage, flyers, trifolds, and t-shirts for external and internal clients
Compiled and executed updates to the Brand Style Guide, navigating InDesign library for 150+ page book
Collaborated on the Southwest Business brand flip, updating pamphlets, maps, banners, and handouts to reflect the new brand identity
Multimedia Intern | Flight Operations Training & Production, Southwest Airlines | Dallas, TX | May 2018 - August 2019
Collaborated with pilots and multimedia developers to create accurate and brand-compliant graphics and illustrations for use in pilot training
Programmed interactive .epub documents for use by check airmen when proctoring exams
Shadowed instructional designers to learn strategies for most effective learning outcomes
Marketing & Curriculum Intern | The David Mathews Center for Civic Life | Marion, AL | May 2017 - August 2018
Compiled, designed, and edited a series of four window displays and a ten panel exhibit to highlight the history of Marion with input and approval from community members
Designed curriculum for a literacy camp in collaboration with education faculty
Created strategic media planning structures to publicize town-wide clean up days, community vision sessions, and other events
Volunteer Experience
Advanced Tax Preparer | VITA DC | February 2023 - present
Prepare income tax returns for low-income individuals and families from across DC
Advanced certification includes experience preparing returns for individuals with self-employment income, partially taxable pensions, 1099-NECs and their accompanying Schedule Cs, and more
Education:
University of Alabama | GPA 4.0 | B.A. American Studies, Graphic Design, summa cum laude
University Honors College | University Fellow | Academic Elite Scholar | Member of the Blackburn Class of 2018 | Member of The XXXI Women’s Honorary
Award for Outstanding Service as a Resident Advisor | Finalist - Associated College Press Illustration of the Year, 2018 | Will Bymington Student Officer of the Year, President of Tide Talks
Other work experience
Vote Everywhere Ambassador, The Andrew Goodman Foundation | January 2017 - May 2020
Create graphics, logos, and videos to remind students about registration deadlines and speaker events and branded campus chapter
Staffed on-and off-campus voter registration drives
Made collateral and attended meetings to successfully lobby administration for the acquisition of TurboVote, an online voter registration tool that serves all 38,000+ UA students
Graphic Designer & Inventory Manager, Monarch Espresso Bar | August 2019 - June 2020
Designed posters, digital animations, and postcards for events and publicity for the coffee shop’s 5,000+ followers (@monarchespresso)
Reorganized the inventory system to ensure all milks, coffees, cleaning supplies, and receipts are continually organized, stocked, and accessible
Visuals Editor, The Crimson White | February 2018 - May 2019; other roles August 2016-promotion
Supervised a team of five designers in order to produce 12-24 page editions of The Crimson White in a strict 6-hour timespan
Served as a member of the editorial board and wrote editorials, planned special editions, and managed content and reputation of the publication
President, Tide Talks | January 2019 - February 2020; other roles January 2017-promotion
Managed a student executive board as we select and coach speakers, organize venues and logistics, and recruit new members and speakers
Created eye-catching social media graphics to promote these events
Named “Student Officer of the Year” for my work developing the team