She Leads 2018

I like doing design for neat purposes & causes.

A women’s honorary on campus approached me about creating a series of promotional materials for their conference, called “She Leads” – an event for women, by women, dedicated to female empowerment.

I had to think of a way to visually represent that purpose, while remaining visually cohesive with “Lean On: Alabama,” its sister conference.

Ideate

I decided to try and keep the color scheme consistent, but emphasize the role of women and the mission of the conference more.

I came up with eight ideas and passed them along to the leaders of the conference. Some were very visually consistent with “Lean On” and some were not.

I also included a font story, so they could select their favorite pairing.

Refine

The executive board picked their favorite design and font pairing, and I moved into the refinement stage, adjusting and adding details.

Expand

From here, I used the fonts and color schemes to create a group of visually cohesive products, including Facebook cover photos, registration graphics, Instagram stories,